According to eMarketer, U.S. blog ad spending climbed from $283 million in 2007 to $411 million in 2008. eMarketer predicts that figure will hit $746 million by 2012. Still, marketers worry that blogs can be used to damage a brand's image-even to the point of influencing stock prices. But when it comes to Generation X, the benefits of marketing through blogs may outweigh the risks. A blog allows Gen Xers to garner information from other users rather than learn about a product from the corporate world they do not fully trust. The Gen X group is also big on reading product and service reviews in general. To find out more about digital marketing and eMarketer's report "The Blogosphere: A Mass Movement from Grass Roots" click here.
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