Digital shop expands its Netmining capabilities

11/12/2008 | Adweek

Digital shop 360i expects to see a boost in its lead-generation capabilities for its clients by using technology from Netmining, a European site-side optimization firm that has been acquired by 360i's parent, Innovation Interactive. Netmining's software helps clients including General Motors and Danone to assess which site visitors are likely buyers of their products, after which site owners can use the resulting data to customize offers or content to help close the deal.

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