NBCU sprouts second annual Green Week

11/12/2008 | Mediaweek

NBC Universal -- the parent of cable networks such as USA, Bravo, MSNBC and Sci Fi -- will touch off its second annual Green Week on Sunday. The weeklong eco-promotion begins with NBC's broadcast of the Dallas Cowboys-Washington Redskins game, in which Bob Costas and others will reveal how they have incorporated a "green routine" in their personal lives.

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