Social marketing pitfalls

11/12/2008 | SEOBook

While social-media applications are wildly popular with users, the killer marketing application has yet to emerge. SEO Book blogger Peter Da Vanzo takes a hard, sober look at what can go wrong with a social strategy. He notes social marketing is effective at delivering buzz, and says, "If that buzz, and those links, can then be translated into a valuable relationship, and perhaps better Google rankings for commercial keywords, then the social media approach may well pay dividends."

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