Gleeful Gap campaign drums up holiday cheer

11/12/2009 |

A new Gap holiday campaign features singers, dancers, cheerleaders and drummers who will be leaping off the small screen and coming to "unexpected places when you least expect it," says Ivy Ross, executive vice president of marketing for the Gap brand. The high-energy campaign created by Crispin Porter & Bogusky, Miami and Boulder, Colo., includes TV spots, a Web site, print ads, a Facebook presence and a four-city tour featuring the drummers and cheerleaders.

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