IAB, Bain offer "road map" for digital success

11/12/2009 | MediaPost Communications

The Interactive Advertising Bureau, along with Bain & Co., today released "Building Brands Online," a new report analyzing marketers' current perceived obstacles to moving advertising online and what digital sales forces can do to overcome them. "It's a pretty big rethink about the way [online] sales organizations work," said IAB President Randall Rothenberg. The road map calls for better engagement, brand reach, targeting and standardized measurements. Click here for more on "Building Brands Online" from IAB.

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