Welch's visits the vineyard with Alton Brown

11/12/2009 | Brandweek

A TV, print and digital campaign called "Real. Grape. Goodness" will feature Welch's pitchman and Food Network star Alton Brown visiting one of the vineyards that produces grapes for Welch's 100% Grape Juice. Interviews with farmers will be posted on the company's social-media sites.

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