New Dodge ads aim to keep Hispanic viewers in suspense

11/12/2010 | Wall Street Journal, The

Chrysler's Dodge unit is taking a cue from telenovelas for a new campaign for the Hispanic market. The "Secret Door" series starts with a man, who is unaware he is being tracked by a black Dodge Journey, entering what could be a speak-easy and follow what happens to him next.

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Wall Street Journal, The

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