Activision, THQ took divergent paths -- which one worked?

11/12/2012 | GamesIndustry.biz (U.K.)

Activision is expecting a record year for revenue and profits, while THQ Interactive is in dire financial straits, Rob Fahey notes in this analysis. "It's a story about survival strategies -- what it takes for a corporation to thrive when its environment is in flux," he writes.

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GamesIndustry.biz (U.K.)

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