Advertisers, publishers respond to deals bundled with ads

11/12/2012 | Street Fight

In a growing but increasingly challenged deals space, Mobile Spinach has found an answer by bundling local deals with ads. A test of such bundling with two different media publishers generated conversion rates of 18% and 19%. "Bundling ads with offers allows publishers to differentiate themselves and [makes] digital marketing easier for merchants by delivering a proven solution rather than a dizzying à la carte menu of choices," concludes John Vitti, co-founder of Mobile Spinach.

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