GoldieBlox: Toy that could bring more women into engineering

11/12/2012 | FastCoDesign

Stanford engineering student Debbie Sterling has developed GoldieBlox, a toy designed to get girls interested in engineering. "Once I introduced the Goldie character and her story about building a machine that helps her friends, girls engaged," Sterling said. "It provided the context for 'why' they’re building the machine, rather than just the 1-2-3 steps of how to build it."

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