How to use LinkedIn ads to build your brand

11/12/2012 | BtoB Magazine

Advertising on LinkedIn can be an effective way to build brand awareness, boost your content-marketing efforts or attract attention to media coverage of your company, Brian Carter of Infinigraph writes. It's a good idea to segment your marketing efforts, he writes. "You can't impact people if you don't know what they care about; and you can't know what they care about if you don't know who they are."

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