Nielsen has bought SocialGuide, a startup that condenses TV-related Twitter buzz into a channel-based viewing guide. The company will now be blended into NM Incite, the Nielsen and McKinsey & Co. social media analysis joint venture. "The opportunity in social TV is too big to ignore and there is a need for standard metrics and research to uncover the effect of social TV on programming and advertising strategies," says NM Incite CEO Andrew Somosi.
Nielsen buys SocialGuide to explore Twitter's impact on TV ratings
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