What will brands and consumers talk about in 2013?

11/12/2012 | Advertising Age (tiered subscription model)

The Olympics and the U.S. election gave brands a plethora of easy conversation-starters to kindle conversations with their customers, writes Marcus Fischer. It will be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don't stagnate. "In the absence of a shared agenda, brands are going to have to create their own conversations," Fischer writes.

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