What will Congress' lame-duck session hold for advertisers?

11/12/2012 | Adweek

Congress may look at eliminating the corporate tax deduction for advertising during this lame-duck session -- one possibility among several legislative and regulatory changes that could occur in President Barack Obama's second term, writes Katy Bachman. Internet and mobile privacy could also see significant action, while privacy issues will continue to be a concern. "We'll see continued pressure on the industry to go further on self-regulation. ... [Legislation] is a steep hill to climb because Congress hasn't fundamentally changed that much. While there are more congressional members that understand our industry, there will be more pressure from the FTC," said the IAB's Mike Zaneis.

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