The 5 components of sales strategy

11/12/2013 | Sales Benchmark Index

Your chances of achieving next year's quota without a sales strategy are virtually nil, writes Ryan Tognazzini. To create an effective sales strategy, you'll need to identify your company's ideal customers, put the right personnel in place and execute with precision while watching key metrics, he writes. In addition, it's important to help your salespeople deal with new products and to figure out how best to allocate your resources.

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