Contagion gaming app nearly destroys the world in order to save it

11/12/2013 | Bloomberg Businessweek

A developer has made millions with a mobile gaming application that public-health officials have hailed as a tool to alert people that pandemics remain a real threat even as U.S. government funding for medical research is being crunched, according to Columbia University's Ian Lipkin. In Plague Inc., players must wipe out the world with a contagion before scientists can find a cure. "Games like this reach people who don’t think about the importance of science," said Lipkin, who is the director of University's Center for Infection and Immunity.

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