Gap maps a future that melds in-store and online

11/12/2013 | Women's Wear Daily (free content)

Gap set the stage for its current omnichannel efforts three years ago with the creation of a search engine that can locate every piece of inventory, a tool that allowed for last year's launch of the online "find in-store" feature that tells shoppers the closest store that's likely to have the item they want in stock. After several years of rightsizing and reversing slowing sales, the retailer is looking forward to an increasingly omnichannel future that includes big data, personalization and ship-from-store and reserve-in-store options.

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Women's Wear Daily (free content)

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