Honey Bunches of Oats asks fans to get jiggy with it

11/12/2013 | Mobile Marketer

Post Foods is promoting cereal brand Honey Bunches of Oats by asking consumers to submit videos of themselves dancing for a chance to win prizes as part of its Bunch of Beats campaign. Participants can upload the video to a dedicated mobile-optimized microsite that also features dance tutorials and music. Post is targeting the Hispanic market with the campaign, saying that Honey Bunches of Oats is the top cereal in that demographic.

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