How Intel marketers won buy-in for "Beauty Inside"

The "Beauty Inside" spot from Intel and Toshiba won 23 awards including two top Cannes Lions trophies, and has evolved beyond the original pitch by Pereira & O'Dell. Behind the scenes, Intel Partner Marketing Manager Billie Goldman says that "a desire for risk, and a passion for innovation" were needed to get everyone on board. "It all comes down to the exchange of value with the audience. If you're giving them something of value, then it's a winner," Goldman says.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY