How Intel marketers won buy-in for "Beauty Inside"

The "Beauty Inside" spot from Intel and Toshiba won 23 awards including two top Cannes Lions trophies, and has evolved beyond the original pitch by Pereira & O'Dell. Behind the scenes, Intel Partner Marketing Manager Billie Goldman says that "a desire for risk, and a passion for innovation" were needed to get everyone on board. "It all comes down to the exchange of value with the audience. If you're giving them something of value, then it's a winner," Goldman says.

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