Kellogg's quickly abandons call for retweets to feed children

11/12/2013 | Adweek/AdFreak blog

Kellogg's drew fire this week after its U.K. Twitter account promised to feed hungry children, but only if Twitter users retweeted its message. The cereal-maker quickly deleted the tweet and promised to feed hungry children regardless of the retweets it received. "[H]olding food for hungry kids hostage until consumers agree to help promote the cause is clearly a questionable strategy," Tim Nudd writes.

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