KFC focuses on location across mobile ads

11/12/2013 | MobileCommerceDaily.com

KFC is running a variety of mobile ads on Pandora's iPhone application, but each one includes a quick way for users to find a nearby store. "We utilized multiple executions in order to maximize our presence across the property and reach users at different points of their Pandora experience. Click-to-store locator has been the core metric for success for KFC mobile ads to date," said Drew Harris, senior director of digital at MEC, London, which worked on the campaign.

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