McDonald's takes on Dunkin', Starbucks in the coffee aisle

McDonald's plan to launch a retail line of McCafé bagged and single-serve coffees has won mixed reviews from industry watchers. Some, including Shea Marketing President Rick Shea, say the time is right as premium coffees from Dunkin' Donuts and Starbucks continue to win market share. Others, such as Hedgeye Managing Director Howard Penney, say the move takes focus from the mission of rebuilding the chain's core business.

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