NCA optimistic that Halloween sales exceeded predictions

11/12/2013 | CandyAndSnackToday.com

NCA had predicted a 1% increase in Halloween candy sales and while the numbers aren't in, it appears sales exceeded expectations. "Likely the sales data will indicate that retailers who executed merchandising and promotions well won the day," said Larry Wilson, NCA vice president of customer relations, who will host a webinar on Dec. 5 to review the sales results from Halloween and offer tips on how to improve seasonal merchandising.

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