News app Flipboard launches branded magazines for retailers

11/12/2013 | MobileCommerceDaily.com

Banana Republic, ModCloth, eBay and Birchbox are among the retailers launching shopping catalogs through the news reading application Flipboard. ModCloth communications chief Rebecca Silliman says branded magazines such as its Wedding Belles, which includes tips for brides, are "more than just a catalog, they're lifestyle publications."

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