Viewpoint: Opt for HTML5, avoid Flash for mobile marketing in Asia

11/12/2013 | Digital Market Asia

With the rapid growth of mobile devices as prime shopping devices across Asia, marketers are well-advised to avoid using Adobe Flash, writes Rohit Kumar, managing director of Southeast Asia, Hong Kong and Taiwan for Sociomantic Labs. Kumar offers five reasons why device-agnostic HTML5 is a better option for personalized mobile campaigns.

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