McDonald's to expand coffee menu

Buoyed by the warm reception to the relaunch of its coffee business a year and a half ago, McDonald's has announced plans to introduce specialty coffee drinks and beverages in a bid to tap a larger share of the U.S. coffee business. McDonald's premium coffee offerings will be priced just under those of comparable items at Starbucks, this article says.

View Full Article in:

Chicago Tribune (tiered subscription model) · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY