Mobile device does everything -- except make calls

11/13/2007 | Adweek

In a bid for the tween and teen market, Zipit Wireless has rolled out a TV and Web campaign for its portable IM device Z2, which plays music, displays photos and has IM capabilities but doesn't make calls. The effort from Brandon Advertising and Public Relations, Myrtle Beach, S.C., includes animated spots running on Nickelodeon and a dedicated Web site.

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