Lessons from innovation's front lines: An interview with IDEO's CEO

Tim Brown, leader of the design machine called IDEO, says organizations typically develop antibodies that kill new ideas before they proliferate. But, he says, executives can change that pattern by immersing themselves in innovation. How? "It's often the role of senior leadership to defend new ideas until they're actually out in the marketplace and able to stand up for themselves," he says.

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