Panel touts potential for ad-driven music downloads

11/13/2008 | MediaPost Communications

Music labels would be better off with an ad-driven online music model with free downloads as opposed to pay-per-download or subscriptions. That was the consensus of a panel of online music executives at the Piper Jaffray Global Internet Summit 2008 in Laguna Beach, Calif., who said the main market for downloads -- young consumers -- typically can't afford to pay for them.

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