Retailers try warmth, whimsy this holiday season

11/13/2008 | NYTimes.com

J.C. Penney is reassuring potential customers of its solvency, with an ad campaign that includes the line, "you can feel good about giving a J.C. Penney gift card." Penney ads will run on TV, in cinemas, online, on mobile devices and direct mail. OfficeMax is once again using the online Elfyourself campaign that transforms user-submitted photos into elfin images. Gap's campaign includes a host of celebrities like Jon Hamm of "Mad Men" and the Dixie Chicks.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY