Belvedere shifts creative to Arnell for re-branding effort

11/13/2009 | Advertising Age (tiered subscription model)

The premium vodka brand owned by LVMH is shedding its edgy "Luxury Reborn" campaign and its former agency, WPP's Berlin Cameron United, in favor of a new, more recession-friendly appeal helmed by the Omnicom-owned Arnell Group. Belvedere will likely increase spending as it seeks to "broaden the audience we're talking to," Belvedere President Charles Gibb said.

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