Cheese packaging cuts to the chase in the U.K.

11/13/2009 | Grocer (U.K.), The

Cheese brands in the U.K., including Philadelphia and Dairy Crest's Cathedral City, are moving away from whimsical packaging to focus on practical messages about freshness and sourcing. Philadelphia has dropped the angel from its packaging, while Cathedral City's packaging is less cartoonlike, with greater prominence given to a tractor, symbolizing that it is made in Britain.

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Grocer (U.K.), The

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