Facebook advertisers can access fans' networks

11/13/2009 | MediaPost Communications

Marketers on Facebook can now extend their reach beyond registered online fans by utilizing a new "Friends of Connections" feature that lets them engage with their fans' networks of contacts. As part of Facebook's effort to create comprehensive direct-response marketing opportunities, the feature will allow advertisers to offer "implied endorsements" by including references to the initial fan in ads displayed to that fan's friends.

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