For mobile marketers, a demographic divide

11/13/2009 | Adweek

Consumer engagement with mobile marketing is growing, albeit more quickly among some demographics than others, per a new study by BIGresearch: The audience skews male (58%) and young (averaging 39.2 years old). According to the study, more consumers versus last year are saying they dislike mobile marketing or that they find such ads to be "an invasion of privacy."

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