For mobile marketers, a demographic divide

11/13/2009 | Adweek

Consumer engagement with mobile marketing is growing, albeit more quickly among some demographics than others, per a new study by BIGresearch: The audience skews male (58%) and young (averaging 39.2 years old). According to the study, more consumers are saying they dislike mobile marketing versus last year, or that they find such ads to be "an invasion of privacy."

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