Print catalogs still have a role in the iPad age

11/13/2011 | Los Angeles Times (tiered subscription model)

Consumers are increasingly using their iPads and other tablets to peruse fashion retailers' selections, but merchants say print catalogs still play a key role in selling the brand. A growing number of retailers including Bloomingdale's, Nordstrom and J. Crew have added mobile applications that offer tablet users digital catalogs that closely mimic the print experience.

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