Search, PPC provide more than social media, marketers say

11/13/2011 | AllBusiness.com

More leads are generated by search-engine optimization than by social-networking sites, which also polled below pay-per-click efforts, according to a survey by Webmarketing123. The survey found, however, that 3 in 5 marketers say they plan to increase their social media budgets in 2012.

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