More than three-quarters of businesses say that data-management platforms will play a key role in shaping their online ad strategies in months and years to come, according to an IAB/Winterberry Group survey. About 6 in 10 firms say already have or plan soon to implement a data-management platform. "Today, the online marketplace is only just beginning to grasp and appreciate the impact of Big Data," says Winterberry Managing Director Jonathan Margulies.
Big Data will shape our ad strategy, businesses say
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