Google dresses up Shopping, Android Maps for holiday sales

11/13/2012 | Adweek

Google has added new features to its Shopping tool, intended to make online holiday gifting easier. The Shortlists tool allows for the creation of Google Shopping lists than can be appended with notes and shared. Shopping has also been outfitted with 360-degree views, presentation of visually similar items and searches for promotions and coupons related to an item being viewed. The company has also mapped some 10,000 stores for smartphone shopping with the Android Maps application.

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