How to handle the first 15 minutes of a crisis

11/13/2012 | Ragan.com

How management operates during the first 15 minutes of a crisis can determine its course of action for the next hours or days, says Hinda Mitchell, vice president of the CMA public relations agency. When a crisis has hit, focus on the most pressing issue first, then gather all pertinent facts surrounding the situation and learn how the media is involved.

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