Posting to LinkedIn Groups can be a low-visibility time suck, but plastering your face next to comments is a way to build connections in preparation for a conference, John Nettles writes. "There are some really great groups out there. It's just that LinkedIn Groups were not created to be RSS feeds. Unless your branding goals are carefully targeted, you may want to consider building your reputation through other means," Nettles writes.
LinkedIn Groups can act as posters for a conference presence
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