Majority of ad agencies expect a brighter 2013

11/13/2012 | MediaPost Communications

Keying off recent momentum, more than 6 in 10 ad agencies polled said they expect new business opportunities to develop in the coming year, marking an upturn from 2012. About 45%, meanwhile, said that the current year had been an improvement on 2011. Separately, three-quarters of respondents identified digital as a promising opportunity moving forward, while just over half cited social media.

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