What B2B CMOs can learn from Obama's re-election campaign

11/13/2012 | Forbes

President Barack Obama's campaign handlers leveraged Big Data to get him re-elected, Sheryl Pattek of Forrester Research writes. "The Obama team solved the data integration challenge that B2B CMOs deal with every day," she writes. They did so by mining Big Data for voter behavior, testing their message and creating an analytic model that helped them effectively target voters.

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