Dallas Mavericks owner Mark Cuban says he's moving the focus of his NBA team as well as other brands he is invested in away from Facebook pages and toward Tumblr and MySpace. The shift comes in protest of new Facebook rules that make it harder for brands to win people's attention without paying promotional fees. "It's not feasible yet" to abandon Facebook, Cuban says, but MySpace, Tumblr and Twitter are more attractive options. "Why would we invest in extending our Facebook audience size if we have to pay to reach them? That's crazy," he says.
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