Advisers must be ready to help with touchy issues

11/13/2013 | Financial-Planning.com

Issues relating to degenerative illness and death are likely to come up for financial advisers who deal with clients over the long term, says Amy Florian, CEO of Corgenius. "If you walk people through the toughest times of their lives, you will have a client for life. And you'll have their family, and their friends and their associates," Florian says.

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