Are you ready to hire a marketing firm?

11/13/2013 | Small Business Trends

There are several factors you should consider before hiring a marketing firm for your small business, writes Jennifer Shaheen, CEO and president of The Technology Therapy Group. Among other things, you'll need to ask yourself how you prefer to communicate with other people and how active you want the firm to be in coming up with creative marketing ideas. "In the progression of a long-term relationship with a marketing firm, some of the creative concepts are firm-generated while others come from the clients," she notes.

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