Arla Food Ingredients launches new campaign focused on quality

11/13/2013 | (France)

Arla Food Ingredients has launched a new "Quality starts here" marketing platform that focuses on communicating the quality of ingredients and materials, as part of an effort to double the company's revenues by 2017. "What is new is this idea that it will become much more an integral part of how we communicate with consumers and with the market," Arla CEO Henrik Andersen said.

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