Bleach use on the rise; Clorox may be, too

11/13/2013 | CNBC

With the acquisition of Burt's Bees, Clorox could experience significant growth in the future. Meanwhile, bleach is still a big seller for the company, partly because Medicare stopped reimbursing hospitals for treating preventable hospital-acquired illnesses. "Bleach is the most mature category we compete in -- yet the category grew 14% over the last 3 months," said CEO Don Knauss.

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