Branded live events generate the most buzz, study finds

11/13/2013 | Adweek

Branded live events are the most effective form of interaction when trying to get people to recommend a brand, sparking 65% of people to do so, according to a survey by Momentum Worldwide. Live music is the most popular type, followed by sports games. Among respondents, 93% say they have talked about a branded live event to someone else, and 27% say they have told at least 20 people.

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